Tower 108

Tower 108: DAMAC's Fully Serviced Landmark in Jumeirah Village Circle

TL;DR Snapshot

| Detail | Info | |---|---| | Developer | DAMAC Properties | | Location | Jumeirah Village Circle (JVC), Dubai | | Height | 33 storeys | | Total Units | 418 residential + retail | | Unit Types | Studio, 1BR, 2BR, 3BR, 4BR Villa, Retail | | Status | Ready / Completed Q1 2019 | | Price Range | AED 870,000 – AED 1,566,000 | | Payment Plan | 20% Down / 40% During Construction / 40% On Handover | | Lifestyle | Fully Serviced / Affordable | | Title | Freehold |

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Introduction: A DAMAC Hospitality Icon in the Heart of JVC

Tower 108 is a fully serviced residential tower by DAMAC Properties, one of Dubai's most prolific luxury developers. Rising 33 storeys above Jumeirah Village Circle, it stands as one of the community's most recognisable landmarks — a building that successfully bridges the gap between hotel-grade convenience and residential privacy. Launched in Q2 2014 and completed in Q1 2019, Tower 108 offers 418 units across studios, one-, two-, and three-bedroom apartments, alongside four-bedroom villa layouts and retail spaces on the podium level.

What sets Tower 108 apart from standard JVC towers is its fully furnished, hotel-managed proposition. Every unit is delivered move-in ready, making it an ideal entry point for investors seeking hands-off rental income, short-term letting yields, or corporate relocation accommodation.

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Location: JVC's Premier Connectivity

Jumeirah Village Circle is one of Dubai's most in-demand residential communities, prized for its central position between the city's major highway arteries and its village-within-a-city character. Tower 108 occupies a prime plot within the district, benefiting from three-highway access.

Proximity Table

| Destination | Drive Time | |---|---| | Mall of the Emirates | ~12 minutes | | Dubai Marina & JBR Beach | ~15 minutes | | Jumeirah Lake Towers (JLT) | ~12 minutes | | Downtown Dubai / Burj Khalifa | ~22 minutes | | Dubai International Airport (DXB) | ~28 minutes | | Al Maktoum International Airport (DWC) | ~25 minutes | | Palm Jumeirah | ~18 minutes | | Motor City & Dubai Autodrome | ~10 minutes |

Highway Access: Al Khail Road (E44), Sheikh Mohammed bin Zayed Road (E311), and Hessa Street (D61) are all within minutes, ensuring smooth daily commutes to Dubai Marina, Business Bay, DIFC, and beyond.

Local Retail: Circle Mall — JVC's primary destination — offers a full hypermarket, over 180 stores, a cinema, and F&B options. It is a five-minute drive from Tower 108. Multiple supermarkets and retail strips are also accessible on foot or by a very short drive.

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Architecture and Building Profile

Tower 108 presents a clean, contemporary glass-and-cladding facade that rises confidently above the low-rise JVC streetscape. The 33-storey height gives upper-floor residents a commanding perspective across the community's rooftops, parks, and distant landmarks including the Dubai skyline.

The building's ground-floor podium houses retail spaces and a restaurant, creating a self-contained mini-precinct at its base. The lobby is finished to DAMAC's hotel-brand standards — polished stone floors, contemporary reception desk, and concierge services — signalling to residents and guests that they are entering a premium hospitality environment.

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Unit Configuration Analysis

Tower 108 offers one of JVC's broadest unit mixes, spanning entry-level studios through to rare four-bedroom villa configurations:

| Configuration | Best For | |---|---| | Studio (0BR) | Single professionals, investors, short-let operators | | 1 Bedroom | Couples, junior executives, dual-income households | | 2 Bedroom | Small families, co-living investors, mid-term tenants | | 3 Bedroom | Larger families, executives requiring space | | 4 Bedroom Villa | High-net-worth families, premium corporate tenants | | Retail Space | Commercial operators, F&B businesses |

Every residential unit is delivered fully furnished and fully equipped — a defining feature that makes Tower 108 genuinely plug-and-play. Kitchens include premium appliances, bedrooms arrive with beds and linens, and living areas are styled to a hotel-interior standard. This dramatically reduces the setup time for investors and reduces friction for corporate tenants.

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Amenities Breakdown

Tower 108 is equipped with a full hospitality-grade amenity suite:

Wellness & Recreation

• Temperature-controlled shared swimming pool with sun deck
• Fully equipped gymnasium with modern cardio and weights equipment
• Access to hotel-managed housekeeping and maintenance services

Everyday Convenience

• 24-hour concierge and front desk services
• 24/7 security team with CCTV monitoring across all common areas
• Covered parking for residents
• Central air conditioning throughout all common areas and units
• High-speed lifts serving all 33 storeys

Community & Family

• Children's play area within the building complex
• Mosque / prayer room for residents
• Dining on the premises
• Supermarket within walking distance of the tower
• Available networked with fibre-ready infrastructure

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Investment Case: JVC Serviced Yields

Tower 108 is a textbook Dubai yield investment:

Why it delivers strong returns:

1. Fully furnished delivery — zero setup cost for investors. The unit is immediately rentable the moment keys are handed over.
2. Short-term rental eligible — JVC is one of Dubai's most active holiday home markets. DAMAC's hotel branding makes Tower 108 units particularly attractive on Airbnb, Booking.com, and corporate short-let platforms.
3. Affordable entry point — with prices from AED 870,000, investors can enter at a fraction of the cost of Downtown or Marina equivalents while still accessing a premium serviced asset.
4. Strong occupancy fundamentals — JVC reported one of Dubai's highest rental occupancy rates in 2023–2024, with demand sustained by the community's popularity with young professionals and relocating families.
5. DAMAC brand premium — in the secondary market, DAMAC-branded serviced properties consistently command a price premium over generic JVC towers.

Rental Yield Context (JVC Studios/1BR): Gross annual yields in JVC have historically ranged from 7% to 10% for furnished units, among the highest of any Dubai sub-market at comparable price points.

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Payment Plan

| Milestone | Amount Due | |---|---| | Down Payment | 20% | | During Construction | 40% | | On Handover | 40% |

As a completed project, current purchasers on the secondary market typically negotiate bespoke payment schedules with sellers, with some offering post-handover flexibility.

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Lifestyle at Tower 108

Life in Tower 108 combines the ease of serviced apartment living with the community warmth of Jumeirah Village Circle. The community itself has a genuine neighbourhood feel — tree-lined streets, parks, pet-friendly paths, and a growing retail and F&B scene. Within Tower 108, the hotel-grade lobby, concierge, and housekeeping services mean residents can dedicate their time to work and leisure rather than household management.

For frequent travellers, the building's fully serviced nature means returning to a maintained, styled home rather than an empty apartment. For investors, the building's hospitality infrastructure reduces operational overhead when running furnished short-let units.

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Key Differentiators vs. Competing JVC Towers

| Factor | Tower 108 | Standard JVC Tower | |---|---|---| | Fully Furnished | Yes — hotel-grade | Rarely included | | Hotel Concierge | Yes — 24/7 | Not available | | Brand (DAMAC) | Premium developer | Varies | | Short-Let Suitability | Optimised | Requires RERA permit + fitout | | Pool & Gym | Yes | Usually yes | | Dining On-Site | Yes | Rarely |

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Conclusion

Tower 108 by DAMAC Properties is a standout proposition in Jumeirah Village Circle — a fully serviced, fully furnished residential tower that delivers genuine hotel-grade living at an accessible price point. Its 33-storey profile, 418-unit breadth, and DAMAC's established hospitality infrastructure make it one of JVC's most complete residential investments. Whether you are a first-time Dubai investor seeking strong furnished yields, a professional relocating to the UAE, or a family seeking immediate, zero-hassle occupancy, Tower 108 delivers a ready-to-live experience that few JVC competitors can match.