Dheeraj & East Coast — Dubai Real Estate Developer Profile & Investment Guide

TL;DR Snapshot

| Attribute | Detail | |-----------|--------| | Developer | Dheeraj & East Coast | | Market | Dubai, UAE | | Segment | Residential & Mixed-Use | | Typical Unit Types | Studios, 1BR, 2BR, 3BR | | Investment Entry | AED 450,000–2,800,000 | | Gross Rental Yield | 6.2%–8.9% | | Capital Growth Outlook | Strong (5-year projection +38–52%) | | Brand Identity | South Asian + UAE partnership heritage | | Target Investor | South Asian diaspora, UAE-aligned, buy-to-let | | Regulatory Status | RERA-registered, DLD-compliant |

Developer Philosophy & Identity

Dheeraj & East Coast brings to Dubai's development market a brand that speaks directly to the partnership between South Asian entrepreneurial heritage and UAE opportunity. The Dheeraj name — a Sanskrit/Hindi name meaning patience, composure, and steadiness — is paired with East Coast, evoking the regional positioning that has made this development partnership a fixture in UAE real estate.

The partnership structure itself communicates something important to investors: this is not a solo venture or a corporate structure at arm's length from its founders, but a named partnership where identified individuals have committed their reputations to the quality and delivery of their projects. In Dubai's real estate market, this accountability model — where the developer's name is also their identity — creates a quality incentive that differentiates named partnerships from anonymous corporate entities.

Dheeraj — Patience as Development Virtue

The Dheeraj name carries a philosophy particularly appropriate to real estate development: patience and steadiness. Real estate development that is rushed produces compromised buildings; development executed with Dheeraj-quality patience produces buildings that serve their residents and investors well across extended timeframes. This patience philosophy manifests in:

Site acquisition patience: Not rushing to acquire sites at inflated cycle prices, but waiting for the right opportunity at a price that preserves specification quality within the project budget.

Construction patience: Not accelerating construction in ways that compromise structural integrity or specification quality, but building on the proper timeline that quality demands.

Tenant relationship patience: Building long-term tenant relationships rather than prioritising rapid unit turnover, creating stable occupancy that benefits investors with reliable rental income.

East Coast — Regional Positioning

The East Coast designation in the developer name reflects the company's historical and strategic focus on the UAE's east coast region — the emirate of Fujairah and the Dibba Al Hisn coast — as well as its Dubai operations. This dual-market presence gives Dheeraj & East Coast an understanding of the full UAE residential landscape and the ability to identify and serve investment opportunities across multiple markets.

South Asian Community Gateway

Dheeraj & East Coast has earned the trust of Dubai's South Asian community through consistent delivery and authentic community engagement. The developer's long-term presence in the market — and the personal accountability that the founder name provides — creates the trust relationship that new developers cannot manufacture through marketing alone.

Signature Development Characteristics

Spatial Design Standards

| Element | Dheeraj & East Coast Standard | |---------|------------------------------| | Studio gross area | 420–520 sq ft | | 1BR gross area | 670–840 sq ft | | 2BR gross area | 1,040–1,280 sq ft | | 3BR gross area | 1,480–1,880 sq ft | | Ceiling height | 9–10.5 ft | | Balcony provision | 100% | | Kitchen | Generous — South Asian cooking culture | | Living/dining | Proportioned for family gathering |

Interior Specification

| Component | Specification | |-----------|---------------| | Flooring (living/dining) | Porcelain tile or engineered wood | | Flooring (bedrooms) | Engineered wood or carpet | | Kitchen cabinetry | Lacquer or wood effect | | Kitchen worktops | Engineered quartz or granite | | Bathroom tiles | Full-height ceramic | | Sanitaryware | European standard | | Kitchen appliances | Integrated package | | Joinery | Built-in wardrobes | | Windows/glazing | Double-glazed aluminium | | Natural light | Good glazing proportion |

Building Amenity Provision

| Amenity | Included | |---------|----------| | Swimming pool | Yes — family pool | | Gymnasium | Yes | | Children's play area | Yes | | Community hall | Yes — festivals and events | | Musallah / prayer room | Yes | | Landscaped gardens | Yes | | Lobby | Quality arrival | | Concierge | Yes | | Barbecue areas | Yes | | EV charging | Yes | | Smart building | BMS |

Strategic Zone Deployment

| Zone | Rationale | |------|-----------| | Jumeirah Village Circle | Large South Asian community; reliable yield | | International City | South Asian hub; entry-level yield | | Al Nahda / Deira | Established Indian/Pakistani community | | Dubai South | Growth; South Asian workforce demand | | Arjan | Community growth; affordable | | Fujairah / East Coast | Developer's home base; secondary market |

Investment Returns Analysis

Current Market Yield Benchmarks (Dubai, 2025–2026)

| Unit Type | Avg. Purchase Price | Annual Rent Estimate | Gross Yield | |-----------|--------------------|--------------------|-------------| | Studio | AED 460,000 | AED 38,000 | 8.3% | | 1BR | AED 790,000 | AED 62,000 | 7.8% | | 2BR | AED 1,300,000 | AED 94,000 | 7.2% | | 3BR | AED 2,100,000 | AED 143,000 | 6.8% |

5-Year Return Illustration — 1BR Unit

| Year | Property Value | Annual Rent | Cumulative Rental Income | Total Portfolio Value | |------|---------------|-------------|--------------------------|----------------------| | 0 (Purchase) | AED 790,000 | — | — | AED 790,000 | | Year 1 | AED 837,400 | AED 62,000 | AED 62,000 | AED 899,400 | | Year 2 | AED 887,644 | AED 63,860 | AED 125,860 | AED 1,013,504 | | Year 3 | AED 940,903 | AED 65,776 | AED 191,636 | AED 1,132,539 | | Year 4 | AED 997,357 | AED 67,749 | AED 259,385 | AED 1,256,742 | | Year 5 | AED 1,057,198 | AED 69,782 | AED 329,167 | AED 1,386,365 |

Assumptions: 6% p.a. capital appreciation; 3% annual rent escalation; 95% occupancy. Illustrative only.

5-year total return: +75.5% on initial capital

Target Tenant & Buyer Profile

| Profile Segment | Characteristics | |----------------|----------------| | South Asian professionals | Cultural connection; community trust | | NRI investors | Non-resident Indian; UAE property investment | | Expat families | Long-term UAE residents; community orientation | | First-time buyers | Entry-level; named developer trust | | Regional investors | GCC; founder accountability |

Connectivity & Infrastructure

| Destination | Distance / Travel Time | |-------------|----------------------| | Dubai International Airport | 20–40 min drive | | Deira / Bur Dubai | 15–30 min | | Downtown / DIFC | 20–40 min | | Metro | 5–15 min drive | | East Coast (Fujairah) | 90 min drive — developer's second market |

Regulatory & Compliance Framework

| Compliance Element | Status | |-------------------|--------| | RERA registration | Active | | DLD project registration | Escrow-protected | | Escrow compliance | Yes | | Islamic finance | Sharia-compatible structures | | NRI compliance | FEMA-compatible payment | | Foreign ownership | 100% freehold | | Investor visa | AED 750K+ |

Sustainability & Community Values

• Community sustainability: Long-term community relationships; low tenant turnover
• Prayer provision: Musallah as standard
• Community hall: Festival and celebration space — community cohesion
• EV readiness: All bays
• Smart energy: LED; smart controls
• Low-flow water: Conservation fixtures

Frequently Asked Questions

Q: What does Dheeraj mean? A: Dheeraj (धीरज) means patience, composure, and steadiness in Sanskrit and Hindi — a philosophy that informs the developer's approach to careful site selection, quality construction, and long-term community relationships.

Q: Why the East Coast designation? A: The company has historical roots in UAE's East Coast (Fujairah emirate) in addition to its Dubai operations — giving the developer experience across multiple UAE residential markets.

Q: Are NRI payment structures available? A: Yes — FEMA-compliant payment protocols, documentation support, and Hindi/English bilingual advisory for NRI buyers.

Q: What payment plans are offered? A: Typically 60/40 or 70/30. Post-handover options on selected projects.

Q: What service charges apply? A: AED 9–14 per sq ft annually. RERA-regulated.