HRE Development — High-Rise Excellence in Dubai's Residential Market

| Attribute | Detail | |---|---| | Developer | HRE Development | | Headquarters | Dubai, UAE | | Specialisation | High-rise residential and mixed-use development | | Brand Identity | HRE — High Rise Excellence | | Development Philosophy | Excellence at every altitude — quality that rises with every floor | | Target Markets | Dubai Freehold Zones — vertical residential communities | | Investor Profile | Yield-focused investors, view-premium buyers, mid-to-premium market |

TL;DR Snapshot

| Question | Answer | |---|---| | Who is HRE Development? | A Dubai developer specialising in high-rise residential excellence | | Brand meaning | HRE = High Rise Excellence — quality that elevates with altitude | | Core differentiator | Vertical living expertise — maximising the value of height in every project | | Target buyer | Investors seeking premium floor positions and view-premium pricing | | Yield profile | 6.5%–8.5% gross yield, with upper-floor units achieving premium |

HRE Development — Excellence at Every Altitude

The world's great cities have always defined themselves by their skylines. From Manhattan's Art Deco towers to Singapore's Marina Bay to Shanghai's Pudong — the high-rise is more than a technical achievement. It is an expression of civic ambition, of economic confidence, of the belief that the city deserves to be seen from every angle, including from above.

Dubai is the world's most spectacular example of this vertical ambition. The emirate's skyline — from the needle of the Burj Khalifa to the sail of the Burj Al Arab — is one of the world's most recognisable urban forms, and it is achieved through the relentless vertical aspiration of a city that has chosen height as its primary architectural vocabulary.

HRE Development — High Rise Excellence — was founded to participate in this vertical tradition at the highest level of quality. The company's specialisation is not merely in building tall buildings, but in building tall buildings well — maximising the opportunity that height creates while solving the challenges that height presents, and delivering to every resident, at every altitude, a home that genuinely justifies its elevation.

The High-Rise Opportunity — What Altitude Does for Investors

High-rise residential development creates investment opportunities that mid-rise and low-rise alternatives cannot provide:

View Premium In a city as visually spectacular as Dubai — where views encompass the Gulf, the desert, the iconic skyline, and the vast energy of the urban fabric — a home with a genuine panoramic view commands a premium that compounds with altitude. Upper-floor units in well-positioned HRE towers can achieve:

• 15–25% premium rental rates over comparable lower-floor units in the same building
• 20–35% premium resale values for city-view and Gulf-view positions
• Significantly faster re-letting — view apartments attract immediate interest

Tower Identity A well-designed high-rise tower becomes a landmark in its location — immediately recognisable, associated with a neighbourhood, and carrying a brand identity in the secondary market. HRE towers are designed to be landmark additions to their micro-markets, creating an address recognition that non-landmark buildings cannot generate.

Community Verticality HRE's high-rise projects are designed as complete vertical communities — with amenities distributed across multiple levels of the building, not just concentrated on the ground floor. This vertical distribution of amenity brings the pool, gym, sky lounge, and children's facilities closer to the upper-floor residents who most value them, reducing the elevator dependency that can frustrate residents of poorly planned high-rise developments.

HRE's High-Rise Design Principles

Wind and Structural Engineering High-rise buildings present structural and wind-loading challenges that lower buildings do not face. HRE's structural design team works with specialist high-rise engineering consultants to ensure that every tower meets the demanding wind and seismic standards required for its height, with structural systems that provide both safety and the efficient floor-to-floor spans that maximise net residential area.

Mechanical Engineering for Altitude The air conditioning, water supply, fire suppression, and vertical transport systems of a high-rise building are significantly more complex than their low-rise equivalents. HRE's MEP design team specialises in high-rise building services — ensuring that pressurised water systems, high-speed lifts, and zone-controlled HVAC systems are designed and installed to perform reliably for decades at every floor level.

Façade Performance High-rise façades are exposed to wind loads, temperature differentials, and solar radiation that low-rise buildings do not experience. HRE's façade engineering is designed to the specific wind and solar conditions of each tower's orientation and height — ensuring that glazing, cladding, and sealing systems maintain performance across the building's life without premature failure.

Vertical Transport Nothing frustrates high-rise residents more than inadequate lift provision. HRE specifies lift systems that:

• Provide sufficient lift cars per resident count to eliminate peak-hour waiting
• Use destination-control programming to optimise traffic distribution
• Maintain service contracts that minimise downtime through proactive maintenance

Development Programme — HRE High-Rise Specification

| Element | HRE Standard | |---|---| | Tower Height | 35–55 storeys | | Unit Mix | Studios, 1BR, 2BR, 3BR, Penthouses | | Studio Size | 450–560 sq ft | | 1BR Size | 800–1,050 sq ft | | 2BR Size | 1,300–1,650 sq ft | | 3BR Size | 2,000–2,700 sq ft | | Ceiling Height | 2.9 m minimum — 3.2 m on upper floors | | Balcony Depth | 1.6 m minimum — 2.0 m on premium floors | | Glazing | Full-height structural glass in key rooms — maximising views | | Lift Provision | Destination-control system — 1 car per 50 units | | High-Floor Premium | Corner units and higher floors receive upgraded specification |

Amenity Programme — Vertical Community

| Floor Level | Amenity | Description | |---|---|---| | Ground Floor | Lobby & Concierge | Double-height, feature art, 24/7 staffed | | Podium Level | Pool Complex | Main pool, leisure pool, children's area | | Mid-Tower | Sky Gym | Panoramic-view fitness studio — cardio and weights | | Mid-Tower | Sky Lounge | Residents' social and co-working space | | Upper Tower | Infinity Rooftop Pool | Panoramic city/Gulf views — sunset focused | | Top Floors | Sky Bar / Lounge | Premium resident events space | | Multiple Levels | Service Facilities | Laundry, storage, maintenance access points |

View Analysis — HRE's Permanent Views Commitment

HRE Development includes a View Permanence Assessment in every project development brief:

| View Type | Permanence Assessment | |---|---| | Gulf / Sea View | Permanent — coastal position cannot be built out | | Desert View | Permanent — protected desert corridor confirmed | | Downtown Skyline | Assessed for future build-out risk — protected views only marketed | | Park View | Assessed for park protection status — government parks only | | Community View | Lower permanence — mid-term supply assessment conducted |

Only views assessed as permanent or highly likely to be permanent are marketed as premium attributes. This commitment to view honesty protects buyers from the frustration and financial loss that results from a marketed view being blocked by later development.

Investment Return Profile

Floor Premium Analysis

| Floor Band | View Premium Over Base | Rental Premium Over Ground | |---|---|---| | Floors 1–10 | Base | Base | | Floors 11–20 | +8–12% purchase price | +5–8% rental | | Floors 21–30 | +15–22% purchase price | +10–15% rental | | Floors 31–40 | +22–32% purchase price | +15–22% rental | | Floors 41+ | +30–50% purchase price | +20–35% rental |

Gross Yield Benchmarks

| Unit Type | Floor Band | Estimated Gross Yield | |---|---|---| | Studio | Low-mid floor | 7.5%–9.0% | | 1 Bedroom | Mid floor | 6.8%–8.2% | | 1 Bedroom | Upper floor | 6.2%–7.5% | | 2 Bedroom | Mid floor | 6.0%–7.5% | | 2 Bedroom | Upper floor | 5.5%–7.0% | | Penthouse | Top floor | 5.0%–6.5% |

Drive-Time Connectivity

| Destination | Approx. Drive Time | |---|---| | Downtown Dubai / Burj Khalifa | 10–22 min | | DIFC / Business Bay | 10–20 min | | Dubai Marina / JBR | 10–22 min | | Dubai International Airport | 14–25 min | | Mall of the Emirates | 10–18 min | | Dubai Hills Mall | 10–18 min | | JLT / DMCC Metro | 10–18 min | | Expo City Dubai | 18–30 min |

Sustainability — High Standards at Every Height

HRE Development's sustainability programme addresses the specific challenges and opportunities of high-rise construction:

| Initiative | High-Rise Application | |---|---| | Solar PV | Significantly larger roof area per floor — greater solar generation potential | | Wind Energy | Upper floor wind micro-turbine potential assessed per project | | Façade Performance | High-performance glazing critical at altitude — enhanced solar and thermal performance | | Vertical Transportation | Regenerative lift systems — capturing energy from descending lifts | | Water Management | Pressure zone management for water efficiency at height | | Green Certification | LEED Gold or Dubai Al Sa'fat 3-Pearl target for all HRE towers |

Frequently Asked Questions

Q: What does HRE stand for? A: HRE stands for High Rise Excellence — the company's commitment to excellence in the specific discipline of high-rise residential development.

Q: Is HRE Development RERA-registered? A: Yes. HRE Development is registered with Dubai's Real Estate Regulatory Agency, with all off-plan projects registered and escrow accounts maintained in compliance with UAE law.

Q: Are upper-floor units more expensive to buy? A: Yes. HRE prices upper-floor units at a premium reflecting their view quality and exclusivity. This premium is subsequently recovered (and exceeded) in both rental achievement and resale value.

Q: How does HRE manage the lift waiting time in tall buildings? A: HRE specifies destination-controlled lift systems that algorithmically optimise traffic distribution — reducing average waiting times to under 60 seconds at peak occupancy in all HRE towers.

Q: Are there any views that HRE will not market as permanent? A: Yes. HRE's view permanence assessment excludes views that could be built out by planned or permitted future development. Only views assessed as permanent or long-term stable are marketed as a premium feature.

Q: What service charges are typical for HRE towers? A: Due to the multi-level amenity provision and high-rise MEP complexity, service charges for HRE towers typically range from AED 13–18 per sq ft per annum — reflecting the higher service and maintenance requirements of premium high-rise buildings.

Conclusion — Reach for Excellence

High-rise living in Dubai is not merely about altitude — it is about perspective. The resident who looks out from a high floor of a well-designed HRE tower sees not just a view but a relationship with their city — its scale, its ambition, its extraordinary transformation — that ground-level living cannot provide.

For investors, the altitude premium that HRE towers deliver is not speculative — it is structural, sustained by the scarcity of genuine panoramic views and the enduring human desire to see the world from its highest vantage points.

HRE Development builds these vantage points — with the engineering excellence that height demands, the design quality that views deserve, and the investment rigour that every Dubai property buyer deserves from their developer.

Reach for excellence. Reach for HRE.