SRG Holding Limited

SRG Holding Limited is a UAE-based real estate development and investment holding company that brings the discipline and financial prudence of a multi-asset holding structure to its development activities. The SRG name — reflecting the group's founding values of Stability, Returns, and Growth — signals a development and investment philosophy oriented toward the three qualities that matter most to sophisticated property investors: stable assets that preserve capital, returns that reward investment conviction, and growth that compounds both over the long term. Operating across Dubai and the UAE, SRG Holding manages a diversified real estate portfolio that spans residential development, commercial investment, and land banking — providing the group with multiple income streams and the financial resilience that complex market environments demand.

TL;DR Snapshot

| Attribute | Detail | |---|---| | Entity | SRG Holding Limited | | Headquarters | Dubai, UAE | | Structure | Holding company with real estate development and investment divisions | | Name | Stability, Returns, Growth — the investment mandate | | Philosophy | Holding company discipline; financial prudence; diversified real estate | | Core Markets | Dubai and UAE residential, commercial, and land | | Asset Classes | Residential apartments, commercial, land bank, mixed-use | | Target Buyer | Yield-focused investors, capital preservation buyers, mid-premium end-users | | Investment Profile | Stable yield; disciplined capital growth; portfolio diversification |

Holding Company Structure: Strength Through Diversification

SRG Holding Limited's corporate structure is designed to provide its real estate development activities with the financial resilience and strategic flexibility that standalone developers lack. As a holding company with multiple business units, SRG benefits from:

Diversified Revenue Streams Revenue from completed, income-generating commercial and residential assets provides ongoing cash flow that reduces development activity's dependence on off-plan sales velocity. When market conditions slow, SRG's retained income-generating portfolio sustains the group's financial position without the crisis-mode disposals that pure developers face.

Patient Capital Holding company structures typically have access to longer-dated capital than project-financed developers — meaning SRG can hold land or completed assets through down-cycles without forced disposal, and can time market entry and exit to optimise returns rather than meeting refinancing deadlines.

Cross-Portfolio Risk Management The holding structure allows capital to flow between divisions — if residential development faces a market slowdown, commercial or land assets can provide balance sheet support. This internal capital mobility is a structural advantage over single-activity developers.

Professional Investment Governance SRG Holding's multi-asset structure typically operates with professional investment governance: investment committees, return hurdle rates, portfolio allocation disciplines, and performance reporting frameworks. This institutional discipline benefits the quality of development decisions made under the SRG umbrella.

Real Estate Activities: SRG's Development Approach

Residential Development SRG's residential development division delivers mid-to-premium apartments and townhouses in Dubai's highest-demand corridors, operating with the financial discipline of its holding company parent:

• Projects are fully funded before launch — no dependence on sales velocity for construction commencement
• Specification is set from the development budget, not negotiated downward under construction cost pressure
• Timelines are managed conservatively with buffer periods that make on-time handover the normal outcome

Commercial and Investment Real Estate SRG retains a portfolio of income-generating commercial assets — Grade B and Grade A office space, retail units, warehouse facilities — that provide the group with stable yield income. These assets are managed for long-term performance rather than short-term disposal, and are held at holding company level for balance sheet stability.

Land Banking SRG's land banking division acquires and holds strategic land positions in Dubai's growth corridors — sites that may not be developed immediately but whose appreciation potential over 5–10 year horizons justifies acquisition at current prices. This patient land holding strategy benefits future development activities with lower land costs than available to developers entering the market later.

Residential Portfolio: SRG's Development Products

Investor-Grade Studios

• 450–540 sq ft; rental-yield optimised
• Kitchen: proper cooking provisions; branded appliances
• Bathroom: quality tile; Grohe or equivalent
• Smart home pre-wired; balcony as standard
• Price point: AED 500,000–750,000 — maximum investment pool depth

Professional One-Bedroom Apartments

• 720–930 sq ft
• Separated bedroom; en-suite; proper wardrobe provision
• Kitchen: semi-fitted European appliances; quality surface
• Balcony minimum 55 sq ft; view provision
• Target yield: 6–8% gross in SRG's target districts

Family Two-Bedroom Apartments

• 1,000–1,320 sq ft
• Two bathrooms; laundry room; storage allocation
• Living-dining properly proportioned; balcony 75+ sq ft
• Master: walk-in wardrobe; en-suite

Three-Bedroom Premium Residences

• 1,500–2,000 sq ft
• Three bedrooms; two to three bathrooms
• Master: walk-in wardrobe; spa en-suite
• Maid's room; family and formal living areas

| Specification | SRG Standard | |---|---| | Flooring | Porcelain (living/wet areas); engineered timber (bedrooms) | | Kitchen | Bosch or AEG: oven, hob, extraction, dishwasher; quartz or engineered stone surface | | Bathrooms | Full-height tile; Grohe or Hansgrohe; custom vanity | | Windows | Double-glazed Low-E; floor-to-ceiling in living areas | | Ceilings | 2.9–3.1 m | | Smart Home | Pre-wired; lighting, climate, intercom, smart lock | | Acoustic | Above-code assemblies in floor-ceiling and party wall | | Parking | Covered allocated; EV conduit provision |

Amenity Package: Yield-Supporting Quality

| Amenity | Notes | |---|---| | Pool | Adult and children's pools; heated; quality pool deck | | Gym | Commercial-grade; cardio and strength | | Yoga Room | Dedicated; programming | | Children's Play Area | Age-segmented; covered; safety surfacing | | Residents' Lounge | Social space; co-working overflow | | Landscaped Garden | Mature planting; seating | | BBQ Area | Covered stations; outdoor dining | | Prayer Room | Integrated; Qibla-oriented | | 24/7 Security | Smart access; CCTV; manned lobby | | EV Charging | 10%+ equipped |

Location and Connectivity

| Destination | Approximate Drive Time | |---|---| | Dubai Mall / Downtown | 15–25 min | | Business Bay / DIFC | 10–20 min | | Dubai Marina / JBR | 15–25 min | | Dubai International Airport | 20–30 min | | Al Maktoum International Airport | 25–40 min | | Dubai Hills Mall | 10–20 min | | Expo City Dubai | 15–25 min | | Ibn Battuta Mall | 10–20 min |

Investment Case: SRG Holding Limited

Holding Company Financial Security SRG's multi-asset structure provides off-plan buyers with construction completion security that single-project developers cannot match. Group balance sheet support eliminates the risk of construction stalling due to market-cycle sales slowdown.

Stability-Oriented Portfolio Design SRG's three-value mandate (Stability, Returns, Growth) produces a development pipeline calibrated for yield stability: unit mix weighted toward high-demand family configurations, specification tuned for low maintenance capex, and locations selected for demand depth rather than speculative upside.

Rental Yield Focus SRG's target gross rental yields of 6–8.5% in mid-market districts are supported by:

• Family-oriented unit mix attracting long-tenure tenants
• Specification quality supporting above-district-median rents
• Building management quality minimising void periods

Land Bank Appreciation SRG's patient land banking creates future development optionality at below-market land cost — a structural advantage that supports competitive pricing in future residential projects.

Frequently Asked Questions

Q: Is SRG Holding RERA-registered? A: Yes — SRG Holding's development activities are conducted through RERA-registered entities with DLD-registered contracts and escrow-protected payments.

Q: Does SRG's holding structure provide additional protection for off-plan buyers? A: Yes — SRG's group balance sheet provides construction completion assurance beyond the regulatory escrow requirement. The group's diversified income base eliminates the construction-stalling risk of single-project developers.

Q: Are commercial units available for purchase? A: Select SRG projects include commercial units available for purchase or lease. The holding company's commercial portfolio also provides investment opportunities for institutional buyers.

Q: Are properties available to overseas investors? A: Yes — freehold zone projects available to all nationalities with full DLD title deed rights.

SRG Holding Limited — Stability, Returns, Growth. The holding company discipline behind every project.